Starting from the conceptualization of the meme, this course will address the politics of this language in Brazil, through examples and reflections about the pedagogical function of these messages, which use humor as a key means of viralization.
This course presents the concept in motion developed by the artist through both academic and practical references. Pedagogies of the meme is a contemporary world understanding that concerns a modus operandi developed in conjunction with the networks and the video and image tools of the first decades of the 21st century. In this course, we address how this culture in Brazil takes on a political and pedagogical dimensionality.
Raciality, humor, debauchery, and error are bridges to understanding a complex scenario of autonomous production of self-image and content that, from the smallest sharing particle on the internet, the meme, achieves a political and historical relevance at its very core discursively and practically. Key concepts for understanding a domain primarily tied to racialized and non-hegemonic bodies will be addressed, linking the research to other important references in the arts, and in music and audiovisuals.
1 - INTRODUCTION: WHAT IS MEME? SOCIOLOGICAL APPROACHES.
2 - MEME AS PEDAGOGY? MECHANISMS OF SUBVERSION TO ERROR.
3 - MEME, RACE, GENDER, AND POLITICS IN BRAZIL.
4 - FINAL CONSIDERATIONS: LANGUAGES IN MOTION.
No previous knowledge or specific program or tool is required. Anyone interested in the subject may take the course.
biarritzzz (1994, Fortaleza, lives and works in Recife, Brazil) is a transmedia artist whose focus is to understand the interactions between the internet universe, the world of images and non-hegemonic bodies, investigating the infinite languages from this intersection and their cryptographies as tools of power. In her work she remixes pop culture, video art, meme politics, video game aesthetics, and poetry with new media. Putting into play the false question of technicality x amateurism and science x magic in the creation of realities, biarritzzz, one of the first Brazilian GIF art exponents, extrapolates her experiences in this world of epileptic images, usurping and subverting media, medias and genres.