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What is Consume Cool?Consume Cool is the now, but already past it's prime. Consume Cool is about what we want, but ultimately can't have. Consume Cool is the new and instantly famous.Consume Cool is changing history a little bit and calling it our own. Consume Cool is business. Consume Cool is art. Consume Cool is Nothing. Consume Cool is everything. ConsumeCool is an adhesive. Consume Cool is kewl.Consume Cool is a fictional brand that imitates the promotional patterns of adopting the attitude of cool and manufacturing it by using existing objects and applying the Consume Cool red logo. Because after all, cool is only a societal adhesive.

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