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"Identity In Exchange For Fun Filters" (2020) is a filter created by Brüno Melo. In this work, the artist leans on tensing the problematic between identity and privacy on social media, specifically Instagram. The filter presents a phrase with an almost cynical irony that, at the same time it can be interpreted as a criticism, yet it is one more filter of the platform that collects the identity data of those who use it.

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